Brian Higgins has pretty much defined an era of electronic pop music. His first attention grabbing moment came in 1998 with Cher’s Believe, from there going on a phenomenal run, usually under his umbrella company Xenomania, providing hits for core pop acts such as Sugababes (Hole In The Head, Round, Round), The Saturdays, Alesha Dixon, Kylie and Dannii Minogue and Australian pop artist Gabriella Cilmi (Sweet About Me). He delivered great work in his real love of electronic music with The Pet Shop Boys, Saint Etienne and Norwegian artist Annie. However, his hit rate rose to another level with over 70 songs for UK pop group Girls Aloud, dominating the charts with songs such as Love Machine, Biology, Call The Shots, and Sound Of The Underground.