As Chief Creative Officer, Sara leads our work to bring our songs to new audiences across stage, screen, online, gaming and immersive as well as synch and the creation of new versions of our songs. 

Sara joined Hipgnosis in spring 2023 and has over 25 years’ experience in music, film, advertising and digital experiences.   She previously worked at Concord Music, where she built an international team and launched the Concord Art Prize, amongst many other initiatives.

She ran her own artist management company for 15 years, successfully launching the careers of numerous artists and contributing to multi-platinum selling records.  She was also the youngest ever recipient of the Music Business Woman of the Year Award and has been inducted to the Music Week Women in Music Roll of Honour.

Sara is co-chair of The Cat’s Mother, a network of women in the Music and Creative Industries offering voluntary consultancy for young aspiring creatives.